2010 Arash AF10

Naming your high performance, heart-filled, passion encompassing sports car company after something that is red, causes frustration and makes a person undeniably itchy is not exactly what you'd call a trophy name. Neither is the fact that when said out loud, gives the impression to those around you that you have a serious lisp.

Despite all this, the new British sports car company "Arash" has been hammering away on a car called the Arash AF10.

While Arash was established in 2006, nothing has come of the manufacturer. That is until now.

It's called the 2010 Arash AF10 and it's as technologically advanced as every other gun-ho supercar out there; carbon chassis, a mixture of carbon and aluminium doors, ideal weight distribution for superb balance and it's somewhat safe.

Like all freshmen supercars popping up over the past decade or so, the 2010 Arash AF10 comes with a raft of features, which are seemingly more impressive than those found on the current landmark supercars.

For one, it features rarely seen, monstrous eight-piston brake calipers on the front (380mm brake disc) coupled to six-piston calipers on the rear (362mm brake disc), so it will easily make your neck resemble a giraffe's after a few high-speed stops—were sure of it.

Furthermore, it's got a good soul—albeit a heavy American one. The Arash AF10 nurses a 7.0-litre V8 engine, galloping out 550bhp (410kw) and a nearly-identical 555Nm of torque—impressive considering the Arash AF10 should be very, very light.

With all the new, whiter and brighter supercars sprouting up like poisonous weeds in a widower’s forgotten garden, will the heavyweights of the supercar world—Porsche, Ferrari, Lamborghini and so on—start feeling the heat from the flood of new metal from these no–name supercar brands?

Well, No. Despite how crowded it gets, the supercars legends will always return the victor as people seek brands they can trust—brands with, history, ongoing potential, reputation so cemented that not even a poor car released can detract eager customers. More importantly, who's to say these manufactures will be here in a decade’s time?

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